If you haven't already experienced this as a new entrepreneur, you will eventually.

Especially if you sell or plan to sell higher-ticked offers.

If you conduct discovery calls where you discuss pricing, this episode is exactly for you.

I'm sharing four ways I've made having a financial conversation with potential customers easier and more effective, and giving you the confidence to ask for the value of your service while giving your customers peace in making the investment.

What you'll hear:

  • What your customers may really mean when they say, “I can't afford you.”
  • The part relational equity plays in making a purchase decision.
  • How to get paid before you have customer testimonials.
  • How to never feel the need to lower your price in order to make what you offer more affordable.
If you're interested in building a marketing strategy that focuses on creating less content and leveraging multiple income streams to reach your income goals, I invite you to the Moms Called to More Membership where I teach you how to do it.

Listen now.